Over the past five years, local Sainsbury’s stores have partnered with local charities and raised over £6 million. During May and June customers nominate their favourite local charity and then one is selected from the nominations and supported over the next 12 months through fundraising and volunteering.

“Every year our customers and colleagues work together to support a local cause at the heart of their community. Fundraising activities, like dressing up and running marathons, help us support some of the country’s most vulnerable people” Sainsbury’s

Sainsburys2This year, Sainsbury’s supermarket in Bretton selected Peterborough Association for the Blind as their charity of the year! There was tough competition from other local charities this year so PAB was thrilled to receive the good news. It means that our charity will receive essential promoting throughout the year including Vanessa Shepherd from Sainsbury’s who will enter in the Great Eastern Run  on behalf of the PAB!

To celebrate, the launch event was held in store on Friday 1st August. As usual, our members and volunteers responded to the call for people to bag pack in the shop. To create maximum awareness and impact, we set up our information boards in the foyer and had volunteers on hand to give advice or promote the charity. We also had a tombola raffle there to generate extra funds and interest.

Sainsburys small pic2Sainsbury’s staff also came up trumps by volunteering to help in their own time and by helping to collect prizes for the tombola. Our Clown (Dale from the supermarket staff) with Chelsea (Dale’s long suffering sister) spent their time entertaining children and working the Sweets for Aunty game that attracted many of the youngsters and their parents. They were great at encouraging parents to give up a few pennies for our charity.

Inside the supermarket volunteers worked tirelessly to pack bags of very willing customers. It was hard work but a real fun day and we made £852!

“Yes, I’m a bit tired after 3 hours bag packing, but what fun! It went so quickly because people were happy to help us and the time flew by. I shall definitely be helping at the next one!” Wendy Allum – PAB volunteer.

PAB would like to thank everyone who gave up their time to be involved in the event – especially Jenny Foster – the Charity Liaison Officer who helped make all of this possible. Special thanks to: Dale Foster, Chelsea Foster, Mark Scotney, Jenny Foster, Susie Hall, John Wildman, Wendy Allum, Sylvie Wheeler, Norma Wildman, Mandy Thompson,  Jordan Shaw, Pam Watling, Hannah Shaw, Wendy Rostron, Hannah Robinson, Philip Robinson and Audrey Fox. Plus, an extra thank you to any Sainsburys staff who then went on to work a full shift afterwards! PAB could not continue without your generosity and support, so THANK YOU! Please click here to visit our gallery page to see more pictures of the day.

Sainsburys small pic1Sainsbury’s will be holding another fundraising event in store this Christmas (dates will be announced soon) so if you would like to take part in bag packing or other activities, please contact the office. The next joint event with Sainsbury’s will be a quiz night on Sunday 5th October 2014 – details of which will be put on the events page of our website and on our Facebook page.

Click here for more information on the support Sainsbury’s gives to local charities.